Cask & Ale Whiskey Lounge
Branding, identity, layout, typography
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Cask & Ale is a State Street whiskey lounge established in 2016. It is a local favorite, offering nearly 300 whiskies and a rotation of 30 draft beers, and has the potential to make a statement among the surrounding college dive bars. This branding project is inspired by the slightly upscale, yet approachable interior of the bar, old order ledgers, and the multitude of textures and marks found on whiskey casks.
Wheat icons to use on the website, apparel, and print materials
Homepage redesign to mirror brand updates
Business card design
Employee apparel with wheat icon
Print materials: whiskey menu and business cards
Logo concept for Cask & Ale Whiskey Lounge
Happy Hour short menu with stylized illustrations of the farm to table process