Dragon Audio Productions

Logo & Business Card

The client, an audio production engineer, approached me with this project after several prospective clients at live music events requested their business card. Recognizing the need for a professional brand identity, we collaborated closely to create a design that captured their vision for the company and would help make meaningful connections to grow their business.

  • Logo Design
    Brand Identity Development
    Print-Ready File Preparation
    Material & Print Consultation

  • Procreate
    Adobe Illustrator
    Font Customization
    Concept Development & Ideation

The Process:

We began with a brand questionnaire to tease out the client’s mission, vision, and target market, did market research, created a moodboard and color palette, and assessed their business’s list of brand priorities.

The client requested an Eastern, serpentine-style dragon integrated into a serif font, aiming for a design that was both clean and approachable yet visually impactful. With the foundation laid, we talked over preliminary sketches to better understand their visual aesthetic.

The Result:

After several iterations, we decided to weave the dragon into the ‘G’ and position it among the other customized letters with fang-like serifs. Once the main logo was finalized, I designed a business card featuring a raised spot gloss and a silky smooth finish, giving it a premium, high-end look and feel.

The accompanying logomark was formed by breaking the ‘G’ out of the wordmark and reworking it to be self-encompassing as a stand-alone element for social media.