Golden Ratio
Golden Ratio Brand Identity
The Golden Ratio is the mathematical distillation of beauty. Also known as the divine proportion or the Fibonacci Sequence, it is representative of balance and order. This same proportion is used in mixology, the art of crafting the perfect cocktail; one part sweet, one part sour, two parts spirit.
It is often written using the Greek letter Phi (Φ) which is the central dais around which this brand originated.
-
Logo Design
Website Design
Brand Identity Development -
Logo Creation
Adobe Creative Suite
Concept Development & Ideation
This branding project is inspired by the shared use of the Golden Ratio in both nature and mixology. The concept for the logo nods to both as it can simultaneously represent a stylization of the Greek letter Phi and the skewered olive in a cocktail.
The name lends itself to an upscale visual identity with golds and richly saturated blues and greens being key players. Delicate lines and proportions on the website are pulled directly from the logo and lend even more balance and harmony.
This original mood board encapsulated the multitudes of rich colors and textures that became the existing brand. Having a high-end, powerhouse serif font that felt timeless and elegant raised the sophistication of the brand even further.
