Cask & Ale

Cask & Ale, in Madison, Wisconsin, is a bespoke whiskey lounge offering nearly 300 whiskies and a rotation of 30 draft beers. It has the potential to make a statement among the surrounding college dive bars. This branding project is inspired by the slightly upscale, but still approachable interior of the bar, old order ledgers, and the multitude of textures and marks found on whiskey casks.